How can a Hungarian create such a revolutionary French biscuit advertisement?
In 1934, a young man living in Paris for four years melted the tricolor-decorated gastro revolution into the L’Alsacienne biscuit advertising: The sweet cookie (la crêpe alsacienne, or L’Alsacienne) contains healthy pasteurized milk in a country, where only the crude milk-based cheeses were considered gourmet.
The design alludes to Vasarely’s later trademark-contrasts: the golden-grilled, crispy biscuits with a colorful ribbon in the hair of a little girl from Alsace (the other L’Alsacienne….).
Biography: L’Alsacienne: son histoire (Paris: ClioMédia, 1993), 84.